Tuesday, December 17, 2019

5 Social Media Mistakes That Negatively Affect Your Personal Brand

5 Social Media Mistakes That Negatively Affect Your Personal Brand 5 Social Media Mistakes That Negatively Affect Your Personal Brand 5 Social Media Mistakes That Undermine Your Job SearchSocial media is all fun and games, until it results in a poor online reputation that negatively impacts your job searchEveryone is on social networking sites these days. Employers and job seekers alike have discovered the importance of marketing your brand and establishing strong networking relationships, two key elements to a successful job hunt.Whether youre launching a new business, showcasing your expertise, or looking to advance in your career, social media can help you craft your image and further your goals. If used incorrectly, however, social media mistakes can do the opposite. Since social media has made connecting easier than ever, its vital that you act professionally on your LinkedIn, Twitter, Facebook, and Instagram accounts to achieve positive results, maintain a positive online reput ation, and avoid personal branding mistakes. Do any of these situations ring a bell?Social Media Mistake 1 Your photos from belastung weekend were shared widelyTake control of your content by managing the settings on each of your accounts. Adjust your Facebook, Twitter, and Instagram posts depending on the nature of the topics and photos you share. Your friends will want to view last weekends get-together, but check to see whether your privacy settings also allow friends of friends to see your posts and pics, since your extended network may include a prospective employer or two.Bottom line Got some unruly candids of you and the gang doing melon ball shots? Avoid social media mistakes by limiting visibility to just the people who appear in the photos. Better yet, just dont post inappropriate photos at all.Social Media Mistake 2 Youre camera shyYour LinkedIn profile will be easier to locate by prospective employers if you post a clear headshot of just you (no groups shots), taken fro m the shoulders up against a neutral backdrop. LinkedIn also gives you the opportunity to add a background image to your profile, perhaps one that hints to the nature of your work or your industry.Bottom line Prepare for your close-up by dressing for success. One personal branding mistake would be to use a default clip art image. If you do this, dont be surprised if interest from prospective employers on LinkedIn falls well below your expectations.Social Media Mistake 3 Youre anything but camera shyFacebook and Instagram are your go-to places when you want to show off your bikini bod on the beach in Cancun. Stepping up your game online means delivering a more curated selection of professional photos and updates.Bottom line Believe it or bedrngnis, your friends may also like your posts showing the volunteer work youre doing, the child youre mentoring, the fascinating article you read, or a slide of the research project you just completed.RelatedSocial Media Check Steps to Protect You r Privacy During a Job SearchSocial Media Mistake 4 The Twitterverse is very important to youSure, Twitter is important but your extended professional network, including recruiters who are scoping you out, might not agree with every opinion you feel you must share there. Once youve tweeted that less-than-politically-correct statement, you cant retract it. Yes, you heard that right its in cyberspace f-o-r-e-v-e-r. Anything can be shared, retweeted, or cached.Bottom line Avoid this social media mistake by keeping comments clean, steering clear of religious proselytizing or political opinion, and aiming for an upbeat tone. Otherwise, your job search might come to a grinding halt.Social Media Mistake 5 Your LinkedIn profile is missing some key elementsWho needs a headline or summary on LinkedIn? You do, thats who. Even if you are not currently seeking employment, having a strong LinkedIn headline permits colleagues to orient themselves to your role in the workplace. Many people list th eir job title, but if you are just starting out, try something a little out of the ordinary Aspiring Financial Analyst, Organizational Development Professional, or Social Media Marketing Specialist. Your summary gives extra detail about your brand the work you do, the goals youve set, and your professional mission.Bottom line By using LinkedIns Headline and Summary features, you give people a chance to discover your contributions and your voice. Perhaps most importantly, a concise summary helps distinguish you from the others who do what you do.In a world where hyper-engagement through social media is the norm, we need to be ever mindful of the impression that we make on all of those platforms to maintain a positive online reputation. LinkedIn the reigning champ in turning contacts into colleagues is the place where our personal brand needs to be carefully and consistently nurtured to ensure a respectable presence. Twitter helps keep us on track about what is trending, and Faceboo k and Instagram engage us more casually with our personal networks. With so much being shared, easily found information can be used to assess your competence, your judgment, and even your suitability for a new opportunity. Youve only got one personal brand make sure that it conveys a positive, and professional online presence.Click on the following link for more job-search advice on improving your personal brand.Need help perfecting your resume? Request a free resume critique todayRecommended ReadingHow Take Advantage of Social Media During Your Job SearchClean up Your Act on Social Media, Help Your Job SearchHow to Use Each Social Media Channel to Your Advantage

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